GS1 Digital Link QR code generator
A GS1 Digital Link QR code carries your product’s GTIN — the number behind the barcode — inside a web address. Retail scanners can read the product identity while shoppers get a product page. It is part of the industry move from 1D barcodes to 2D codes.
Dynamic: editable after printing, every scan counted, free and never expires.
What people use it for
- Retail packaging moving to 2D barcodes.
- Batch and expiry information for traceability.
- One code for checkout, recalls and consumer information.
How to make it
- 1Choose “2D barcode / GS1” and enter your GTIN.
- 2Add batch, serial or expiry data if needed.
- 3Set where shoppers should land.
- 4Download a high-contrast code for packaging.
Tips for a code that scans every time
- Use your licensed GTIN from your GS1 member organisation.
- Keep strong black-on-white contrast for retail scanners.
- Check the code with your retailer before mass production.
Frequently asked questions
Do I need a GS1 membership?
You need a valid GTIN, which comes from GS1. The QR code itself is free here.
Will checkout scanners read it?
Modern 2D-capable scanners read GS1 Digital Link; confirm with your retailer.
Can I change where shoppers land?
Yes, the consumer destination is editable.